Patrick’s SEO efforts increased our visits from search by nearly 70%. That increase had a material impact on our business, and, above all else, allowed us to nearly the double the number of leads we capture from the site.

Not only does Patrick have all of the requisite technical knowledge, graphics capabilities, design expertise, and marketing chops, but you also won’t find a harder worker. LinkedIn Recommendation

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AREAS OF EXPERTISE

DIGITAL MARKETING

  1. SEO
  2. Conversion Optimization
  3. PPC
  4. Online PR
  5. Email Marketing
  6. Affiliate Marketing
  7. Content Marketing
  8. Online Branding
  9. Social Media Strategy
  10. Online Advertising

STRATEGY

  1. Project Management
  2. Consulting
  3. Google Analytics
  4. Promotions, Contests
  5. Team Leadership
  6. Sales Integration
  7. Brand Develoment
  8. Market Research
  9. Digital Presentations
  10. Client Management

WEB DEVELOPMENT

  1. Website Design
  2. Graphic Design for Web
  3. CMS
  4. eCommerce Dev
  5. Shopping Feeds
  6. Mobile Strategy
  7. Social Integration
  8. Web Presence Dev
  9. Adobe Photoshop
  10. Adobe Dreamweaver

CONTENT PUBLISHING

  1. WordPress
  2. Joomla!
  3. PHPbb
  4. Magento
  5. Prestashop
  6. OScommerce
  7. WPecommerce
  8. MailChimp
  9. WHM & cPanel
  10. Google Business Tools
PROFESSIONAL EXPERIENCE

INTERACTIVE MARKETING CONSULTANT

2011 to present

marketing consultant experience

Develop consulting solutions and digital strategies to maximize marketing spend for clients within the healthcare, technology, industrial, higher education and publishing industries. Launch winning campaigns using responsive designs, email marketing, SEO, SEM, conversion optimization, branding, mobile marketing, social media, advertising, and content marketing.

  1. Created the conversion optimization campaign supporting a top tier online university’s national advertising campaign
  2. Provided analysis of marketing campaign efforts, industry analysis, analytics reporting, conversion optimization and testing
  3. Captured client requirements and solved core business challenges by translating web data analysis into specific technology solutions such as the testing and adoption of UX changes that reduce abandonment in a website conversion funnel
  4. Managed IT projects and processes including hosting, domains, backups, coding, payment processing, email, and updates
  5. Repeatedly demonstrate ability to beat an organization’s internal performance for metrics such as email open rate and CTR, social post visibility and shares, and on-page engagement; followed by training  internal teams to duplicate these results
  6. Increased organic search engine visits by 68% and new visits by 78%, resulting in the most traffic and leads to date for a website with millions of monthly visits. Customer experience improvements raised average pageviews per visit
  7. Authored technical strategy covering indexing, architecture, design, and navigation for the 100,000+ page WordPress based website of a leading financial media publisher
  8. Wrote actionable 70+ page digital strategy that aligned organizational productivity goals with editorial content production; included news, images, articles, structured data, social media, Twitter, PR, and videos

CHIEF GROOVY OFFICER & 1/3 OWNER : eCommerce business

ecommerce experienceGroovy Stores, 2010-2012

Key member of founding team of eCommerce business with multiple properties offering a unique selection process for entering a market. Business was tasked with positioning and launching eCommerce properties, including a mobile eCommerce application, through scalable sales and marketing framework. Defined unique value proposition and developed brand identity
  1. Collaborated with partners to maximize site traffic and sales demand with a full marketing mix that included paid search, social media, shopping feeds, marketplaces, SEO, affiliate marketing, comparison shopping engines and online media.
  2. Developed and implemented url structure and content in Magento, OScommerce, and Prestashop eCommerce software.
  3. Developed websites through the Groovy Stores corporation with the creative team of an Interactive Agency teaflection.com, coffeegroupie.com, groovywhookahs.com, whookahs.com and futoncoversoutlet.com.

INTERACTIVE MARKETING DIRECTOR : Online Poker Industry

interactive marketing director dimat enterprisesDimat Enterprises, 2006 to 2010

Developed and implemented successful digital marketing campaigns to achieve top rankings in the hyper-competitive online poker industry with ongoing SEO and social media campaigns. Provided decisive leadership to both internal and external teams.
  1. Responsible for SEO Campaigns that enabled the Dimat Enterprises team to consistently be chosen as a top affiliate marketer for a Party Gaming, a London Stock Exchange Top 100 company, and PokerStars, the largest online cardroom in the world.
  2. Managed social media and PR at the World Series of Poker; coordination of sponsored players, interviews and news flow.
  3. Spearheaded 100+ projects including a 5-continent JOOMLA! web presence, with custom SEO CMS templates and ecommerce.

VP OF SEARCH ENGINE MARKETING, PARTNER : Interactive Marketing Agency

interactive marketing agencyNebo Agency, 2004 – 2006

Developed and managed SEO and PPC team processes and strategies. Provided strategic SEM counseling to executives of major technology companies by establishing and expanding relationships. Early champion of SEO-friendly technology and social media.
  1. Worked in a partnership role with ecommerce software provider to produce Search Engine Optimized ecommerce software.
  2. Led and developed internal sales and development teams in day-to-day PPC and SEO initiatives while reporting to clients.
  3. Spurred CRM specific lead generation by over 500% for Microsoft CRM Partner using Search Engine Marketing.

MARKETING & DESIGN ASSOCIATE : New Media Studio

web design and seo studioAppnet, 2002 – 2004

Created and delivered interactive marketing, web design, and hospitality promotions. Implemented targeting technologies and SEO techniques to drive ecommerce traffic. Maintained and expanded regional content networks for hospitality advertising using on-site photography, webcam installs, event sponsorships, and networking.
  1. Identified and implemented SEO strategies that led to immediate success ranking for highly competitive keyword
  2. Envisioned, proposed, planned, optimized, and executed construction of www.autumntrips.com, used for content marketing ad sales, and link value
  3. Executed changes for Clients (over 200 clients existed) including SEO, reviews, graphics, menus, copy, promotions, etc
MILESTONES

10+ YEARS LEADING SUCCESSFUL SEO CAMPAIGNS

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

I have over a decade of experience creating, delivering, leading, executing, and managing successful SEO campaigns that drive revenue growth, create brand value, and maximize web presence.

DIGITAL PROJECTS MANAGED

95
As Interactive Marketing Director I led over 95 outsourced digital projects as part an integrated marketing strategy spanning multiple websites, countries, and languages. This allowed the small and efficient team at Dimat Enterprises to be one of the top marketing partners for a London Stock Exchange top 100 company.

% INCREASE IN LEADS

500
As Vice President of Search Engine Marketing at Nebo Agency I executed innovative, successful Search Engine Optimization initiatives on time and on budget, with executives of major technology companies seeing their leads increase by up to 500%.
EDUCATION
BSBA, Marketing :: BSBA, Computer Information Systems :: Minor, International Business :: Appalachian State University – Boone, NC
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